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Gayle is thinking of starting her own business. Total fixed costs are $19,000 per month and unit variable costs are estimated at $37.50. From some
Gayle is thinking of starting her own business. Total fixed costs are $19,000 per month and unit variable costs are estimated at $37.50. From some preliminary studies that she completed, she forecasts sales of 1,400 units at $50 each, 1,850 units at $48 each, 2,500 units at $46 each, and 2,750 units at $44 each. What price would you recommend Gayle set for her products?
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