GCIC is an insurance company that believes customers form relationships with companies as opposed to companies merely conducting individual transactions with customers. For this reason, GCIC is considering a program of rewarding loyal customers in the form of dividends at the end of each year. The longer a customer has been with the company, the greater the dividend received would be. Which of the following is GCIC considering implementing? Question 4 options: consumer value management (CVM) marketing relationship management (MRM) customer relationship management (CRM) relationship quality management (RQM)