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GE has just spent $10 million in research and development of a new product. In general this would be treated as a sunk cost. If
GE has just spent $10 million in research and development of a new product. In general this would be treated as a sunk cost. If GE wishes to unsunk this cost, they could do the following:
Options:
| A. Layoff the staff that were involved in that project | |
| B. License the patent | |
| C. Reduce the stock options for the project manager in charge of development | |
| D. Any of the above | |
| E. None of the above |
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