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GE has just spent $10 million in research and development of a new product. In general this would be treated as a sunk cost. If

GE has just spent $10 million in research and development of a new product. In general this would be treated as a sunk cost. If GE wishes to unsunk this cost, they could do the following:

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A. Layoff the staff that were involved in that project

B. License the patent

C. Reduce the stock options for the project manager in charge of development

D. Any of the above

E. None of the above

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