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Gearhead started out selling bicycles, but later added shoes, and then many other outdoor activity related items. this is an example of how gearhead's product
Gearhead started out selling bicycles, but later added shoes, and then many other outdoor activity related items. this is an example of how gearhead's product assortment has multiple choice gotten deeper over time begun using a scrambled retailing strategy experienced contraction of it product assortment.
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The example provided indicates that Gearheads product assortment has expanded over time ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
