Genent Industries, Inc. (GII), developed standard costs for direct material and direct labor. In 2017, GIl estimated the following standard costs for one of their major products, the 30-gallon heavy-duty plastic container. Direct materials Direct labor Budgeted quantity 0.8 pounds 0.2 hours Budgeted price $50 per pound $16 per hour During July, GIl produced and sold 3,000 containers using 2,700 pounds of direct materials at an average cost per pound of $47 and 675 direct manufacturing labor hours at an average wage of $16.40 per hour. The direct material efficiency variance during July is O A. $6,900 favorable O B. $6,900 unfavorable O C. $14,100 favorable OD. $15,000 unfavorable