Genent Industries, Inc. (GII), developed standard costs for direct material and direct labor. In 2017, Gll estimated the following standard costs for one of their major products, the 30-gallon heavy-duty plastic container. Budgeted quantity Direct materials 0.8 pounds Budgeted price $20 per pound Direct labor 0.6 hours $13 per hour During July, Gll produced and sold 4,000 containers using 3,300 pounds of direct materials at an average cost per pound of $17 and 2,450 direct manufacturing labor hours at an average wage of $13.50 per hour. The direct material price variance during July is, e A. $9,900 favorable B. $2,000 unfavorable C. $12,000 unfavorable OD. $9,900 unfavorable