General and Marine Agents Pte Ltd was founded by Teck Kim in 1975 out of Singapore. The goal for his company was to focus on serving general insurance corporate customers by providing the customer service that he learned while he was a insurance agent. G and M offers risk advisory services for retail insurance segments, with a focus on luxury automotive and supercar insurance. The company was successful for a small little firm; however, in 2010 Kim was forced to give up his office and work solo after Singapore shifted its focus and began to issue new licenses to increase competency level in the industry. Shortly after, Kim fell terminally ill and was passed away, passing the business to his son, Douglas Chia, who graduated from Singapore Management University. Chia did not wish to take over his dads business, instead he wanted to become a successful banker. By 2019, Chia had successfully ran g and m to be a market leader in motor insurance products and by 2021, had launced a portal providing online insurance products. G and m had received a target revenue of 20%, which was only a portion of what they did in 2020. In order to continue growing their business, they would need to find a solution to digitalize their products.

Present your team recommendations based on the time frame of the case. Justify your conclusions. Make the business case with numbers when appropriate.