Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

General Dynamics Land Systems Canada (GDLS) manufactures combat support Light Armoured Vehicles (LAV) in London, ON. A number of different variants of the LAV

 

General Dynamics Land Systems Canada (GDLS) manufactures combat support Light Armoured Vehicles (LAV) in London, ON. A number of different variants of the LAV have been manufactured and used in various combat settings around the world. The latest, LAV 700, incorporates state-of-the-art digital command and control architecture, making the carrier capable of operating in even the most extreme conditions. The list price for the LAV 700 is $8,250,000. The domestic cost of the LAV is $4,875,000. You are the sales manager for GDLS and have been asked to look at pricing this carrier for export to Greece. Based on the different pricing strategies what price would you sell it for? PRICING STRATEGY SELECTED PRICE RATIONALE Cost-Based Pricing Competitive Pricing Static Pricing Flexible Pricing Penetration Pricing Price Skimming Value-Based Pricing

Step by Step Solution

3.46 Rating (156 Votes )

There are 3 Steps involved in it

Step: 1

ANSWER I would recommend selling the LAV 700 for 8250000 This is the list price for the carrier and ... blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Statistics The Exploration & Analysis Of Data

Authors: Roxy Peck, Jay L. Devore

7th Edition

0840058012, 978-0840058010

More Books

Students also viewed these Marketing questions