1. General Electrichas an annual plan in place to deal with the company's current SBUs and their operations.However, as a growth-oriented firm, it is interested in both domestic and international markets. This requires General Electric to constantly monitor the environment and adapt to the opportunities with which it is presented. To take advantage of its changing marketing opportunities, it is most important for General Electric to havewhatin place?
2. How does the strategy for a Cash Cow differ from the strategy for a Star?
3. Explain why, according to the authors of your text, the marketing mix (product, price, place, promotion,process, physical evidence and people) takes a seller's view of the market, not the buyer's view. How should marketers consider the buyer's view?

4. What is(are) the most basic cause(s) of a person's wants and behaviour?

5. Having read an article about Honda's brand-new super-efficient, low-polluting cars that are propelled by hybrid combinations of battery-powered electric motors and small gasoline engines, a buyer now wants to learn even more about the new car. In terms of the adoption process, the consumer has moved from which stage to another?

6. Choose an important, big event such as a wedding, major birthday or wedding anniversary that your family will oversee (hosting). Your family and friends and associated will all be invited. Using your knowledge of factors influencing consumer decision making, provide examples of how these influences willaffect your family's decision-making for the event.