Question
Walmart used the same strategy that it did for its American shoppers when it made its entry into China. They thought the same magic words
Walmart used the same strategy that it did for its American shoppers when it made its entry into China. They thought the same magic words they use in America, "Everyday Low Prices" would work in China too. However, this backfired. What could be the possible reasons for this?
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Walmarts strategy of relying solely on Everyday Low Prices may have backfired in China for several r...
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Understanding Business Ethics
Authors: Peter A. Stanwick, Sarah D. Stanwick
3rd Edition
1506303234, 9781506303239
