General instructions

Read through the Bounce Fitness additional documents:

• Fitness in Maturity Advertising Brief
• Fitness in Maturity Advertising Brief Review
• Bounce Business Plan

Construct acommunications strategy for the product fitness in maturity so your client knows how you intend to promote this product on an e-marketing platform.

Your e-marketing plan will need to include:

• Executive summary & Background of Company
• Define the purpose and objectives
• Describe how these meet the objectives of Bounce Fitness business plan
• SWOT ANALYSIS
• Describe your value proposition
• Marketing strategy
• - Describe the e-marketing tools you will use
• - Describe how these e-marketing tools meet the strategic needs
• - Costs
• Action plan
• - Schedule
• Financials including:
  • budget estimates
  • sales forecast
  • expense forecast monthly
• Monitoring methods
• Evaluation methods
• Describe how this plan meets the effectiveness, ethical, and legal requirements.
• Reference any research you use in your e-marketing plan

Email to manager for signoff and budget allocation