General management is an essential function that is required in all enterprises. It involves planning, organizing, leading, and controlling all aspects of an organization to achieve its goals efficiently and effectively. This function encompasses various sub-functions such as decision-making, problemsolving, communication, and coordination of activities. The success of an enterprise depends largely on the effectiveness of its general management function.

Evaluate the effectiveness of the general management function in an enterprise you are familiar with, using appropriate criteria and standards. Justify your evaluation by identifying and analysing the strengths and weaknesses of the function. (15)