General Mills and Hershey have joined forces to create new cereals. They are developing a Jolly Ranchers cereal featuring such flavors as grape, cherry, and green apple. The marketing strategy is in place and top management is onboard. Several prototypes have been formulated by R&D$.$ The final prototype is now being tested rigorously to ensure FDA acceptance.

Once approved, the next move is

$\mathrm{�}$ commercialization

$\mathrm{�}$ internal marketing

$\mathrm{�}$ portfolio analysis

$\mathrm{�}$ business analysis