General Mills has been forced to develop new products to offer to an increasingly demanding market. Traditional cereals and packaged food products are not attractive to a more mobile and demanding consumer. Technology, health/diet awareness, and lifestyle have affected how and what consumers demand from the grocery store. GM's kitchens have developed a breakfast meal which is highly nutritious, can be heated in the microwave for 2 minutes, and can be consumed while driving because of its unique packaging design. It has test marketed the product and consumer feedback has been very positive. - It will require an initial investment of $20M. - Cash flows realized after all expenses are expected to be $2M each in the years 1,2 and 3,$5M in years 4,5,6 and 7 , and $3M in years 8,9 and 10. Beyond that, management expects $3M per year in perpetuity. - All cash flows happen at the end of period. If the cost of capital is 12%, should the company proceed? What is the NPV and IRR? Show all you work