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General Mills is a leader in the breakfast cereal market. A while back, General Mills stopped making one brand of breakfast cereal, French Toast Crunch.

General Mills is a leader in the breakfast cereal market. A while back, General Mills stopped making one brand of breakfast cereal, French Toast Crunch. In the case of this cereal, they are employing which consolidation strategy?

Bueller? Bueller?

Pruning

Divesting

Retrenchment

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