General Mills, the company behind Cheerios, also markets Nature Valley granola bars, Betty Crocker cake mixes, Haagen-Dazs ice cream, Green Giant vegetables and Old El Paso dinner kits. When one considers the entire line of General Mills products, these products have _______ names.

Dealer Brand

Multibrand (or Individual Brand)

Licensed Brand

Brand Extension (or Family Brand)

Barbie is a very successful toy brand. The Barbie line includes fashion dolls, career dolls, vehicles and dream houses - all sold under the Barbie name. This demonstrates the use of a _______ strategy.

Brand Extension (or Family Brand)

Private Brand

Dealer Brand

Multibrand (or Individual Brand)

When shoppers look for these toys, they’ll find these dolls through retailers such as Target, Amazon, J.C. Penney and Walmart. With this information in mind, one would know that Barbie is a ______ brand.

store

private

dealer

manufacturer