Question
General Motors is one of the largest automakers in the world, possessing a diverse product line. It would be assumed they have instant diversity and
General Motors is one of the largest automakers in the world, possessing a diverse product line. It would be assumed they have instant diversity and market appeal but with growing competition, how you attract your target market should not be taken for granted, especially with the different generations? How should General Motors market differently to Millennials, Generation X, and Baby Boomers? Drill down with specificity and examples of GM models to draw differences.
General Motors is one of the largest automakers in the world, possessing a diverse product line. It would be assumed they have instant diversity and market appeal but with growing competition, how you attract your target market should not be taken for granted, especially with the different generations? How should General Motors market differently to Millennials, Generation X, and Baby Boomers? Drill down with specificity and examples of GM models to draw differences.
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