General motors-dentifying potential investments: This could be internal projects, acquisitions, or other opportunities. Evaluating these investments: This usually involves some form of financial analysis to estimate the potential return on investment. Prioritizing these investments: Not all investments can be pursued at once, so they need to be ranked in some way. Making the investment decisions: This is where the company decides which investments to pursue and how much capital to allocate to each one. Monitoring and adjusting: After the investments are made, the company needs to track their performance and adjust their strategy as needed