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Generally, companies follow one of two broad strategies: offering a quality product at a low price (low price strategy), or offering a unique product
Generally, companies follow one of two broad strategies: offering a quality product at a low price (low price strategy), or offering a unique product or service priced higher than the competition (differential strategy). Assume you are opening a small food outlet across the street from your campus. Required: How might that business be operated under each of the two broad strategies? Consider the following specific operational areas: a) product pricing b) location choice
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