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generate B. Purpose of the Proposal To outline a strategic change management plan To transition from a manufacturing to a consulting-based organizational culture I. Justification

generate B. Purpose of the Proposal To outline a strategic change management plan To transition from a manufacturing to a consulting-based organizational culture I. Justification for Organizational Culture Change A. Market and Competitive Analysis 1. Increased global competition and availability of cheaper foreign products 2. Shift in industry demands from hardware to integrated knowledge-based solutions

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