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genome project defineYou work in the marketing department of a household cleaning supply products manufacturer. When the CEO found that online purchases of the company's
genome project defineYou work in the marketing department of a household cleaning supply products manufacturer. When the CEO found that online purchases of the company's cleaning supply products had reached only 10 percent of the $666 billion in sales the previous year, the CEO charged your team with devising a plan to change that picture. Your research has shown that home delivery of cleaning supplies becomes economically feasible only when the average order hits $20 to $30, but the average order this year has been only $7, approximately the price of one individual cleaning supply product. Which of the following pricing objectives should the team use for its action plan? Volume objectives Profitability objectives Competition objectives Prestige objectives
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