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Genre: Marketing 1) Evaluate Lever's marketing planning and implementation regarding RIN from 1984 to 1988? What could have been done? 2) What is Mustafa's problem?

Genre: Marketing

1) Evaluate Lever's marketing planning and implementation regarding RIN from 1984 to 1988? What could have been done?

2) What is Mustafa's problem?

Ref: https://www.coursehero.com/file/43249900/RIN-Detergent-To-Position-or-Reposition-M313A-PDF-ENGpdf/

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