Geographical - Grouping customers with regards to their physical locations Demographic Psychographic - Grouping customers by - Grouping customers identifiable non- based on their character traits like age, personalities and gender, or income. For interests, including example, this vaccine is beliefs, hobbies, and life going to be focus on goals. which age group. Based on the table you have inserted, what is your target market, in terms of (provide a rationale for your choice): Geographical: Demographic: Psychographic: