George Brown College (GBC) and the Ontario Museum Association (OMA) have a long-standing partnership through which, several programs, and class projects are defined and executed; These moving forward strategic and tactical objectives of the OMA and 700 Museums that are members of the same.

The OMA and GBC are in the process of developing a so-called "Museum Jigsaw Puzzle" as a source of revenue, for the OMA, Museum members, and GBC. For your secondary research assignment, you will work in small teams of three (3) students, to conduct secondary research to help you identify and answer the following:

1. One potential target market segment for the Museum Jigsaw Puzzle?
2. What the recommended format(s) of the puzzle are, that would meet the needs/match the target audience? (Options: physical puzzles, in 1-D, 3-D, digital puzzles,1-player/multiple-players etc.)
3. The best go-to-market price (s) for the puzzle and specifically answer the question "Is $40/puzzle too low or too high?" Provide rationale.
4. One recommended retail distribution strategy to get the puzzle to your target audience?

PLS insert all the links and references of the answers.