Get $\text{'}n$ Go Grocery markets some of its products to consumers looking for simple, quick meals. Get $\text{'}n$ Go also offers another line of products targeted to people interested in lowfat, high$-$nutrition foods. The company's strategy of dividing the market into groups that want similar things from the products they buy is an example of

cultural segmentation.

benefit segmentation.

demographic segmentation.

volume segmentation.