Getting Brand Communities Right, by Susan Fournier and Lara Lee, Harvard Business Review Branding in the Age of Social Media, By Douglas Holt, Harvard Business Review Reading Question: Based on the reading, identify the challenges/Opportunities in the age of social media and the need for brands to response to today's culture. Identity the strategy for each of the challenges/opportunities that you listed. You can cite the actions proposed in the articles or you can come up with your own suggestions