Getting products to customers is a key element of success. There are seven channels available to us to sell our product.

$>$ DEPARTMENT STORE

$>$ DIRECT

$>$ FASHION BOUTIQUE

$>$ ONLINE RETAILER

$>$ OUTDOOR CHAIN

$>$ RETAIL CHAIN

$>$ UNIVERSITY STORE

CUSTOMER REACH is a measure of how many consumers the retail channel has access to$.$ The higher the reach, the more customers you can get access to to buy your backpack.

Click on the different tabs to explore the reach of each channel. You will notice the reach of each channel is comprised of a reach for each MARKET SEGMENT. This will factor in to your choices of which channels to use for your product.

Which channel has the greatest reach?