GFP will be at the forefront of the construction sector in Triniland in using big data to gain strategic advantage, according to its Chief Executive, Eddy Moodle: 'We must make full use of all of the information available on traffic volumes and road conditions to run our operations efficiently and seize new opportunities to enhance shareholder wealth.' Mr. Moodle wishes GFP to develop big data capabilities alongside its current I-Project initiative. He believes that enhanced big data capabilities will help GFP gain road infrastructure management contracts that are becoming available. Previously the governments of Triniland, Bagoland and Bajan have managed their countries' road networks themselves, only using companies like GFP for specific maintenance and construction work. Now, however, the governments are looking to subcontract the management of some of their road network to private sector partners, who will plan maintenance as well as carry it out. The private sector partners will also have ongoing responsibilities such as operating traffic control and signage systems. Their income will be in the form of fees paid by the government or toll charges on road users, or a combination of both. Mr. Moodle is sure that GFP will be able to provide what each government wants: 'GFP will provide an integrated package of construction and support services that none of our competitors can match. We shall be the partner of choice for all three governments.' 3 You are George Singh, a consultant employed by GFP's board. It is now October 2022, six months after GFP began construction of the new road in Bajan. Eddy Moodle, GFP's chief executive, has asked you to help him to prepare for the next board meeting, which will discuss investment in big data analytics and offering long-term infrastructure management for roads in Triniland, Bagoland and Bajan. Required: (a) Discuss the benefits and the costs to GFP of investing in big data analytics. (10 marks) GFP will be at the forefront of the construction sector in Triniland in using big data to gain strategic advantage, according to its Chief Executive, Eddy Moodle: 'We must make full use of all of the information available on traffic volumes and road conditions to run our operations efficiently and seize new opportunities to enhance shareholder wealth.' Mr. Moodle wishes GFP to develop big data capabilities alongside its current I-Project initiative. He believes that enhanced big data capabilities will help GFP gain road infrastructure management contracts that are becoming available. Previously the governments of Triniland, Bagoland and Bajan have managed their countries' road networks themselves, only using companies like GFP for specific maintenance and construction work. Now, however, the governments are looking to subcontract the management of some of their road network to private sector partners, who will plan maintenance as well as carry it out. The private sector partners will also have ongoing responsibilities such as operating traffic control and signage systems. Their income will be in the form of fees paid by the government or toll charges on road users, or a combination of both. Mr. Moodle is sure that GFP will be able to provide what each government wants: 'GFP will provide an integrated package of construction and support services that none of our competitors can match. We shall be the partner of choice for all three governments.' 3 You are George Singh, a consultant employed by GFP's board. It is now October 2022, six months after GFP began construction of the new road in Bajan. Eddy Moodle, GFP's chief executive, has asked you to help him to prepare for the next board meeting, which will discuss investment in big data analytics and offering long-term infrastructure management for roads in Triniland, Bagoland and Bajan. Required: (a) Discuss the benefits and the costs to GFP of investing in big data analytics. (10 marks)