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Ghen a completed balanced scorrcand, cultate the company's performance. P18.5 (LO 1, 2, 3), E Zennia Corporation manufactures a wide variety of food products, selling
Ghen a completed balanced scorrcand, cultate the company's performance. P18.5 (LO 1, 2, 3), E Zennia Corporation manufactures a wide variety of food products, selling its goods to retail and wholesale buyers. While it needs to provide quality products, it competes more on price. The management team adopted a balanced scorecard approach for strategic management a few years ago and recently tabulated results on a number of dimensions for the year just ended. The completed balanced scorecard follows. Required a. Is Zennia's strategic position clear simply from looking at its balanced scorecard? Where on the strategy spectrum would this company likely be positioned: more as a cost leader or as a product differentiator? Explain. b. Are the causal links between its objectives obvious? Is the company meeting its objectives? Explain. c. Are there any objectives presented on this scorecard that are out of place or that don't align with the other objectives? Explain. 1. Are there any other objectives you would like to see included on this scorecard to address key performance issues that the present objectives do not address? Explain. e. What other information would you like to have available to evaluate this company's performance more effectively? Explain
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