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Ghosh, D., Shah, J., & Swami, S. (2020). Product greening and pricing strategies of firms under green sensitive consumer demand and environmental regulations. Annals of
- Ghosh, D., Shah, J., & Swami, S. (2020). Product greening and pricing strategies of firms under green sensitive consumer demand and environmental regulations.Annals of Operations Research,290(1), 491-520.
- "Green" products are becoming more widespread due to changes in consumer trends and values. What were some of the key findings that Ghosh, Shah and Swami (2020) based on how consumer demand can influence pricing strategies for 'green' products?
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
