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Gibson Cameras, Incorporated manufactures two models of cameras. Model ZM has a zoom lens; Model DS has a fixed lens. Gibson uses an activity-based costing

Gibson Cameras, Incorporated manufactures two models of cameras. Model ZM has a zoom lens; Model DS has a fixed lens. Gibson uses an activity-based costing system. The following are the relevant cost data for the previous month:

Direct Cost per Unit Model ZM Model DS
Direct materials $ 20.60 $ 7.00
Direct labor 29.20 9.00

Category Estimated Cost Cost Driver Amount of Cost Driver
Unit level $ 25,960 Number of units ZM: 2,500 units; DS: 9,300 units
Batch level 49,400 Number of setups ZM: 26 setups; DS: 26 setups
Product level 90,000 Number of TV commercials ZM: 14; DS: 11
Facility level 180,000 Number of machine hours ZM: 300 hours; DS: 600 hours
Total $ 345,360

Gibsons facility has the capacity to operate 2,700 machine hours per month.

A market expert believes that Gibson can sell as many cameras as it can produce by pricing Model ZM at $113 and Model DS at $34. Gibson would like to use those estimates as its target prices and have a profit margin of 30 percent of target prices. What is the target cost for each product?

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