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GIJ company limited is running a campaign on hand sanitizers, nose mask and soap. Using Meloneys matrix, generate short advertising message for any TEN(10) of
GIJ company limited is running a campaign on hand sanitizers, nose mask and soap. Using Meloneys matrix, generate short advertising message for any TEN(10) of the spaces provided.
| POTENTIAL TYPE OF REWARD | |||
| Rational | Sensory | Social | Ego Satisfaction |
Results-of-use experience | 1 | 2 | 3 | 4 |
Product-in-use Experience | 5 | 6 | 7 | 8 |
Incidental-to-use Experience | 9 | 10 | 11 | 12 |
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