GIJ company limited is running a campaign on hand sanitizers, nose mask and soap. Using Meloneys matrix, generate short advertising message for any TEN(10) of the spaces provided.

	POTENTIAL TYPE OF REWARD
	Rational	Sensory	Social	Ego Satisfaction
Results-of-use experience	1	2	3	4
Product-in-use Experience	5	6	7	8
Incidental-to-use Experience	9	10	11	12

QUESTION 1 Message means a lesson or central idea of advertising. Message is also referred to as the theme or appeal. The theme is the basic idea regarding products while the appeal is the systematic way to express the theme. However, more or less advertising message, theme, and appeal are taken as the same. The message is something that the advertiser wants to convey to the market. The message must be such that makes the viewers, listeners or viewers try and/or buy the products. Message has different types of appeals like fear appeal, emotion appeal, sex appeal, confidence appeal, personality and image appeal and so on. In short, an advertising message must touch needs, emotions, and attitudes of customers. Mostly the message expresses major benefits the product offers. The message must be attractive, suggestive and must be appealing. It must also fulfill legal and social conditions, convincing, memorable, and indicate major benefits of the products. Below is a table that represents an advertising message campaign for GIJ Company Limited; POTENTIAL TYPE OF REWARD Rational Sensory Ego Satisfaction 1. Kills 2. Contracts 3. When you 4. For the Result-of-Use germs in bacteria. care about comfort Experience your other you desire hands lives. in a face faster. mask 5. The 6. Comfort in a 7. 8. The Product-in-Use sanitizer unique sanitizer Experience that mask. that needs no moisturizes time to your hand. dry up. 9. The bottle 10. The soap that's 11. The soap Incident-to-Use that prevents fights germs easier. made suits Experience the sanitizer everyone. from spilling. Social 12