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Gillette, found it could satisfy customers complaining about white residue from its deodorants by creating the Clear Stick. This was an example of which approach

Gillette, found it could satisfy customers complaining about white residue from its deodorants by creating the Clear Stick. This was an example of which approach to finding new product ideas?

addressing market complaints

exploring new markets

using new supply chain

not useful in reducing product handling costs.

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