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Gillette has the largest market share in men's razors and blades, products that offer little growth potential. The planning team wants to pursue a high-
Gillette has the largest market share in men's razors and blades, products that offer little growth potential. The planning team wants to pursue a high- growth/high-potential market. As an expert in International business, what do you tell the team? O Little Investment in distribution systems will be needed No adaptation to the product design will be needed The weak currency will be an advantage Consumers in these markets lack wealth and will be price-sensitive What is the primary mission of the World Trade Organization? O Reduce International human trafficking O Promote trade among nations Improve the quality of life globally Promote sustainability initiatives globally
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