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Girasol Products is thinking of expanding their product line. Their current income statement is as follows: Revenues $600,000 Cost of Goods Sold: Direct Materials $250,000

Girasol Products is thinking of expanding their product line. Their current income statement is as follows:

Revenues

$600,000

Cost of Goods Sold:
Direct Materials

$250,000

Direct Labor

100,000

Overhead

80,000

430,000

Gross Profit

170,000

Selling and Administrative

70,000

Operating Income

$100,000

The cost of the new product is $95 per unit made up of $50 of direct materials, $35 of direct labor and $10 of overhead per unit. What is the bid price assuming Girasol utilizes a mark-up on direct materials?

a.

$119

b.

$133

c.

$70

d.

$19.77

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