Give a brief description of the BodyArmor Sports Drink company, their brand, its functionality and/ value offering. Summarize the recommendations you will make in the Adaptiv Branding Plan. Think of this as akin to a term paper abstract.

Describe national trends that will affect the brand. Consider demographic changes, legislative actions, technological changes, economic trends, etc. Provide here a SWOT analysis of your brands strengths and weaknesses, and the external environment creating opportunities and/or threats to your brand.