Give a brief description of the business, including a description of the major product or service you would offer.

Explain the factors that would affect the supply and demand for your major product or service.

List some economic resources you would need to produce your product or service. What scarcity or opportunity costs do you need to consider?

Describe the economic indicators would you be most interested in knowing more about before starting this business and the current levels of these economic indicators. How will they affect your planning?

Assess your product or service against existing competitors (or providers of near- substitutes). What comparative advantage do you have?