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This is a user I found on Tik Tok. He's called nutshell animations, has 22.9 million followers and is a stick figure animator. The video is an advertisement for the Genshin impact made by the author. The author integrates the name of the game "Genshin impact" and the character painting into the story of the video. On the condition of not affecting the fluency of the story, a slightly abrupt point is made to the advertisement. Make the audience have a preliminary impression of this advertisement. In addition, the author's videos are mainly stick figures, and the picture of "Genshin impact" is relatively more detailed and rich, forming a strong contrast, which further increases the audience's impression of the advertisement and makes more viewers pay attention to this game based on this video. I think most of the audiences of this author and his videos are students, young people, painting practitioners, video creators and so on. Because the style of the video is lively, the actions of the characters are more grandiose, the plot is funny and often short, which is suitable for relaxing in your spare time. Therefore, I think the audience of this video is mostly students or young people working. These people have a relatively abundant income, but also have the love and pursuit of games. Therefore, the game described in this AD is very much in line with this video.