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Give a brief synopsis of the case study below and explain how the example can be applied in another business situation. Much of the information

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Give a brief synopsis of the case study below and explain how the example can be applied in another business situation.

Much of the information for this example was taken from Michaels, D., "From Tiny Dubai, an Airline with Global Ambition Takes Off," Wall Street Journal, January 11, 2005, p. 1.

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