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give a definition for each term in the marketing industry Benchmarking IMC SWOT Analysis SMART Objectives Audit frameworks KPIs Owned media
give a definition for each term in the marketing industry
Benchmarking
IMC
SWOT Analysis
SMART Objectives
Audit frameworks
KPIs
Owned media
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Marketing Research
Authors: Alvin C. Burns, Ronald F. Bush
7th edition
0133074676, 978-0133074673
