give a scope/coverage of minerva bag corporation which located in philippines. make a detailed recommendation and how to expand the business internationally.

Refer to this

Minerva bag is one of the luxurious one of a prosperous brand in Philippines. It is known for its extraordinary quality of leather.

Competitive product strategy of Minerva bags:

The Minerva bags are itself very unique from the other luxurious products as it is especially hand-crafted. The reason for its uniqueness is, it uses vegetable tanned leather which is not used by any of the competitors. It also includes brass fittings in its tags which gives it a signature look and ads quality and worth to the product. another major competitive product strategy is the detachable strap. Some of the other competitive product strategies for Minerva bags are:

*Its unique Brand recognition

*Highly skilled employees and labors

*Advancement in technologies

*Access to resources that cannot be accessed by the competitors etc.

This has helped in gaining more loyal customers, acquiring more market area, increasing the target audience, and has created brand loyalty.

Conclusion : A competitive strategy can be defined as an advantage from the competitors to perform much better in one or more ways. This enables the company to achieve its goals and objectives steadily and creates a good impression on the public as well as shareholders.

Minerva bags,why are the so competitive: Reach out all type of customers with wide range of varities of bags such as,

*reuseable bags

*polyethyelene bags (good for environmental conservation)

*School bags

*cotton bagsetc....

COMPANY RESOURCES AND EXPERIENCE

Company experience :It was started in the year 2015, so they have expertise of 6 years of experience in bag industry.

Resources used : opt for sustainable wood resources