1. Give an example of a product/brand that utilizes each of the types of strategies(NOT including repositioning). Choose one (1) product/brand for each strategy (so you will have seven 7 different examples, one (1) for each of the seven (7) strategies).
2. For each example you give...briefly describe a magazine or newspaper advertisement to illustrate the positioning strategy or describe a television or radio commercial you have seen/heard that illustrates the positioning strategy.
3. THEN...for each of the seven (7) examples you have given...Briefly tell me why you chose the ad (How do they illustrate the positioning strategy in use specifically).