1. Give an example of how each of these influence consumer behavior:

Trends -

Cultural -

Environmental -

Price -

Media -

2.Define the role of consumers and producers.

3.how does a consumer affect a producer? Give at least two ways.

4.Define: Utility in Economic terms -

5.Define: Risk-Aversion -

6.Define: Opportunity Costs -

7.Define: Marginal Analysis -

8.Give an example or definition of each of these media influences:

Ads -

Branding -

Product Placement -

9.Define each Market structures and give an example of each.

Oligopoly -

Monopoly -

Perfect Competition -

Monopolistic Competition -