1. Give an example of selective retention and its association with marketing.How can a marketer apply this concept in your example?
2. What do firms need to do to exploit the power of social media?Provide your own three examples of how companies are using social media and explain the effectiveness or the lack of effectiveness.
3. Briefly describe the characteristics of the Millennialsand apply this in an example of a business you know. In what ways should the company address this market in order to be more successful?