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Give an example of when traditional marketing communications, and all the control it provides, is the best marketing strategy. Explain why you think that is.
- Give an example of when traditional marketing communications, and all the control it provides, is the best marketing strategy. Explain why you think that is.
- Give an example of when you think online marketing communications, with its measurability and potential for interactivity, is the best marketing strategy. Explain why you think that is.
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
