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Ginger and yen is a cafe operating has business environment It is a growing "business with very good future strategies .A weekly based strategy meeting is conducted to form a plan to improve business goals and objectives in a very organized preplanned manner The following information is given to you; Ginger and gen is a sole firm with sole person holding all decision making . It started it's operations with Veg nuggets diers : Reputation for good quality food and service has help it soale up its operations in the last 5 years Most of the key decisions relating to operations like decision method of preparation, product pricing, finance, marketing administration etc. are centralized Skilled chefs, managers for various functions and the firm's partners are part of this core team A survey is published in a cafe magazine highlighted people's idea about cafe food diet Predominant opinion was that the veg diets available in cafe food joints in the city are not so health good options : People want more protein rich in the menu when want to have to At the same time, they do not want to compromise on taste of presentation of the food Item. The other focal point for improvement was the order taking system In most food joints, the ourrent system is manual where the order taking staff note down a oustomer's order on paper, send it to the kitchen and then delivers the order on intimation from the kutchen, which is also done manually by the kitchen staff, This system has problems like errors in taking down orders, most times delivery staff are unaware of the content in an item or it's availability, delays in delivery leading to customers complaining about food served cold etc This problem takes away the pleasure of dining out and is leaving oustomers dissatisfied, Another scope for improvement is that customers want more payment options other than cash to settle their bills. With the advent of plastic money and mobile e wallet payments parrying cash around has become cumbersome for most of them The Sole proprietor have decided to use this as an opportunity to develop Ginger and Yen as the niche food joint addressing the customer's oangerns, while managing to remain profitable. Consequently, Ginger and Yen plans to expand by providing more choices along with its regular menu to health-conscious gustomers. Also, revamping it's ordering, delivery and payment system would improve customer experience. A reasonable return at the overall Firm level would be a return on equity ( Net Income / Total Capital) of 26:: each year_They may however utilize bank financing for expansion. but only if required. Expansion of business will entail opening new branches in other localities as well if forging franchise with other stakeholders. However Ginger and ven is not clear how to measure market share since the fast food industry market is not entirely an organized sector. There is no clear information about the overall revenue of the whole sector.Comment
