Question
Give examples of companies or brands that are facing some challenges which can be addressed by Integrated marketing communications.
Give examples of companies or brands that are facing some challenges which can be addressed by Integrated marketing communications.
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
