1. Give examples of needs, wants, and demands of Chick- fil-A customers, differentiating these three concepts.
2. Describe Chick-fil-A in terms of the value it provides customers. How does Chick-fil-A engage customers?
3. Evaluate Chick-fil-A's performance relative to customer expectations.

1. How does Chick-fil-A use the concept of inseparability to deliver exceptional service?
2. Another tradition for brand loyalists is to camp out prior to the opening of a new restaurant. Chick-fil-A encourages this ardent activity with its "First 100" promotion. How does a parking lot full of a hundred or more people the night before opening provide tangible evidence?

https://nv.instructuremedia.com/fetch/QkFoYkIxc0hhUVN5d3VrWU1Hd3JCMXZrKzJFPS0tYzYxZDVhMjkxYzMyYWZiMWU4ZjY3NDJlM2I3ZjA1ZTgyYjBhZmFhYg.mp4

https://elearning.salemstate.edu/courses/1389675/files/100319978?wrap=1

MKT 320: Case Study Template

Name___________________________________

Date____________________________________

Name of Case: ____________________________

Case Summary:A 1-2 paragraph summary of the key information/facts in the case.

Questions: For each question, a one to two paragraph answer. Be sure to cite facts from the case to support your answer. Be sure you answer the question that is asked. Be sure your answers are PERFECT.

What you learned:Three things you learned from the case.