Question
Give FOUR (4) reasons why corporate communication is important to a brand. Give ONE (1) example for each reason. 2. Discuss FOUR (4) principles
- Give FOUR (4) reasons why corporate communication is important to a brand. Give ONE (1) example for each reason.
2. Discuss FOUR (4) principles to create a strong, sustainable and positive reputation for a brand. Give ONE (1) example for each principle.
Your answer should be accompanied by references and related to corporate communications.
Step by Step Solution
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There are 3 Steps involved in it
Step: 1
Importance of Corporate Communication to a Brand 1 Building Brand Identity Corporate communication helps shape and convey a brands identity values and personality to stakeholders Example Apple Inc con...
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Step: 2
Step: 3
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
