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Morocco$$s Car Industry Exports Surge by $27\%,$ Hit $$13\mathrm{.}9$ Billion in $2023$

The country has established itself as a continental leader in the automotive industry, with ambitions to achieve an annual production of $1$ million cars by $2025.$

Morocco$$s Car Industry Exports Surge by $27\%,$ Hit $$13\mathrm{.}9$ Billion in $2023$

car manufacturing plant in Morocco. Source: LinkedIn.

Rabat $-$ Last year marked the latest milestone for Morocco$$s continuously expanding automotive sector, as the industry dethroned the phosphate business to become the country$$s largest exporting industry.

The industry$$s exports at the end of $2023$ totaled a staggering MAD $141\mathrm{.}7$ billion $($$$13\mathrm{.}9$ billion$),$ up from MAD $111\mathrm{.}2$ billion $($$$11$ billion$)$ a year earlier, marking an impressive $27\%$ year$-$on$-$year increase, according to a recent report from the Office d$$Exchange $($OE$),$ the country$$s foreign trade watchdog.

The growth in the car industry exports was propelled by the expanding automotive wiring harness industry, which is the assembly of electrical wires, connectors, and other components to create the wiring system within a vehicle. At the end of $2023,$ the wiring industry$$s exports rose by a sweeping $32\%,$ settling at MAD $46\mathrm{.}1$ billion $($$$4\mathrm{.}5$ billion$).$

Likewise, the car construction industry which covers the fabrication and assembly of structural components, body panels, chassis, and other essential parts, grew by an annual rate of $22\%,$ with exports reaching MAD $67\mathrm{.}6$ billion $($$$6\mathrm{.}7$ billion$).$

Meanwhile, the powertrain industry, which manufactures internal vehicular systems, recorded a $25\%$ annual growth rate, with exports exceeding MAD $11\mathrm{.}3$ billion $($$$1\mathrm{.}1$ billion$).$

Since $1957,$ the automotive sector in Morocco has undergone a transformation from merely assembling vehicles to full$-$fledged production.

In $2021,$ the country manufactured a total of $403,007$ units, of which $$8\mathrm{.}3$ billion worth was exported, with $$3\mathrm{.}4$ billion accounting for finalized vehicle exports.

The growth in production led to the creation of about $220,000$ jobs in the industry. In addition, a network of more than $230$ Tier $1$ and $2$ suppliers emerged, contributing to a local integration rate of $60\%.$

Thanks to dedicated government policies that paved the way for the creation of massive infrastructure projects and a business$-$friendly climate, Morocco established itself as a continental leader in the automotive industry.

State policies like the Industrial Acceleration Plan $20142020,$ along with the construction of industrial parks and automotive cities like Kenitra and Tangier, have nurtured the automotive ecosystem.

Morocco$$s integration into the global economy through free trade agreements has further solidified its attractiveness to investors, the $2023$ UNCTAD report maintains

The country$$s engineering research and development capabilities have grown, with Morocco becoming home to Africa$$s first automobile testing center. In addition, Stellantis established an auto technical center near Casablanca.

Morocco$$s ambition is to achieve an annual production of one million cars by $2025$ while raising the local integration rate to $80\%.$

As of $2020,$ it already achieved an annual production capacity of $700,000$ vehicles. The government$$s strategies aim to enhance local integration, expand industrial activities, upgrade the value chain, facilitate technology transfer, and diversify export markets.

Morocco positioned itself as a prominent production hub, attracting various major groups like German Motor Distributors, Renault, Snop, Stellantis Sumitomo Electric Wiring Systems, and Yazaki.

The country$$s automotive industry reached a significant milestone as the focus of manufacturing is shifting toward intricate high$-$value components, including engine manufacturing, engineering, as well as research and development. The country also produces around $40,000$ to $50,000$ electric vehicles annually.

However, since domestic vehicle registration remains low $$ recording $175,435$ units in $2021$ the primary orientation for vehicle assembly is the European market.

Renault, for instance, exports the majority of its production despite having the largest assembly plant with a capacity of $400,000$ units. The Citroen Ami, produced in the Moroccan city of Kenitra, emerged as Spain$$s best$-$selling vehicle in $2022.$